Consumer behavior and culture : consequences for global marketing and advertising /

Bibliographic Details
Main Author: Mooij, Marieke de
Format: Printed Book
Language:English
Published: Thousand Oaks : SAGE Publications, c2011.
Edition:2nd ed.
Subjects:
Consumer behavior > Cross-cultural studies.
Consumers > Psychology.
Marketing.
Description
Item Description:Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Physical Description:xv, 401 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781412979900 (pbk.)

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