Persuasion in society /

Bibliographische Detailangaben
1. Verfasser: Simons, Herbert W.
Weitere Verfasser: Jones, Jean
Format: Printed Book
Sprache:English
Veröffentlicht: New York : Routledge, 2011.
Ausgabe:2nd ed.
Schlagworte:
Persuasion (Psychology)
Persuasion (Rhetoric)
Inhaltsangabe:
  • Understanding persuasion
  • The study of persuasion
  • The psychology of persuasion : basic concepts and principles
  • Persuasion broadly considered
  • The coactive approach
  • Coactive persuasion
  • Resources of communication
  • Framing and reframing
  • Cognitive shorthands
  • Reasoning and evidence
  • Context for persuasion
  • Going public : delivering a presentation that persuades
  • Persuasive campaigns
  • Staging political campaigns
  • Analyzing product advertising
  • Talking through differences : persuasion in social conflicts
  • Leading social movements
  • More about ethics.

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