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Persuasion in society /
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New York :
Routledge,
2011.
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| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- Understanding persuasion
- The study of persuasion
- The psychology of persuasion : basic concepts and principles
- Persuasion broadly considered
- The coactive approach
- Coactive persuasion
- Resources of communication
- Framing and reframing
- Cognitive shorthands
- Reasoning and evidence
- Context for persuasion
- Going public : delivering a presentation that persuades
- Persuasive campaigns
- Staging political campaigns
- Analyzing product advertising
- Talking through differences : persuasion in social conflicts
- Leading social movements
- More about ethics.