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100903s2011 nyua b 001 0 eng |
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|a 2010036213
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|a 9780415965132 (hardback)
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|a 0415965136 (hardback)
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|a 9780415965149 (pbk.)
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|a 0415965144 (pbk.)
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|a 9780203933039 (ebook)
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|a 0203933036 (ebook)
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|a (OCoLC)ocn178206970
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| 082 |
0 |
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|a 303.342
|2 22
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| 100 |
1 |
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|a Simons, Herbert W.,
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| 245 |
1 |
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|a Persuasion in society /
|c Herbert W. Simons, Jean G. Jones.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a New York :
|b Routledge,
|c 2011.
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| 300 |
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|a xxx, 554 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.
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| 650 |
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0 |
|a Persuasion (Psychology)
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| 650 |
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0 |
|a Persuasion (Rhetoric)
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| 700 |
1 |
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|a Jones, Jean.
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| 942 |
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|c BK
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| 906 |
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|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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|b xj13 2010-09-03
|i xj13 2010-09-03 (telework)
|a xe10 2011-04-28 2 copies rec'd., to CIP ver.
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| 999 |
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|c 96834
|d 96834
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|o 303.342 SIM/P
|p 87054
|r 2015-02-27
|s 2015-01-15
|v 3689.18
|x 32
|y BK
|k P. 44.99
|