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Advertising and public relations law /

Bibliographic Details
Main Author: Moore, Roy L.
Other Authors: Maye, Carmen, Collins, Erik
Format: Printed Book
Language:English
Published: New York, NY : Routledge, 2011.
Edition:2nd ed.
Subjects:
Table of Contents:
  • The First Amendment
  • The development of commercial speech doctrine
  • Public interest information as commercial speech
  • Defamation, product disparagement and related torts
  • Invasion of privacy : false light, private facts and intrusion and other related torts
  • Invasion of privacy : misappropriation and right of publicity
  • Copyright
  • Patents and trademarks
  • Other ways to protect "ideas"
  • The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commission
  • Other federal and state regulation of commercial speech
  • Access to information, free press/ fair trial, journalist privilege, and other issues related to news gathering/dissemination.