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Strategic marketing: text and cases, Indian perspective/
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi:
Viva,
2010.
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| Subjects: |
Table of Contents:
- Overview of strategic marketing in new millennium--Marketing environmental audit--Overview of customer analysis--Effective branding strategies in the new millennium--Overview of competitor analysis--Industry analysis--Technological revolutions in strategic marketing-- Overview of strategic options and implementation--Strategies for Global players--Emerging marketing concepts among corporates during downturn.