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01072 a2200193 4500 |
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130204b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9788130912691
|
| 082 |
|
|
|a 658.8
|
| 100 |
|
|
|a Shajahan, S.
|
| 245 |
|
|
|a Strategic marketing:
|b text and cases, Indian perspective/
|c Shajahan, S.
|
| 260 |
|
|
|b Viva,
|c 2010.
|a New Delhi:
|
| 300 |
|
|
|a xi,575p.
|b ill.,
|c 24cm.
|
| 500 |
|
|
|a Includes bibliographical references.
|
| 505 |
|
|
|a Overview of strategic marketing in new millennium--Marketing environmental audit--Overview of customer analysis--Effective branding strategies in the new millennium--Overview of competitor analysis--Industry analysis--Technological revolutions in strategic marketing-- Overview of strategic options and implementation--Strategies for Global players--Emerging marketing concepts among corporates during downturn.
|
| 650 |
|
|
|a Strategic Marketing.
|
| 650 |
|
|
|a Marketing.
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 95820
|d 95820
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_SHA_S
|7 0
|9 95732
|a UL
|b UL
|c ST1
|d 2011-10-15
|g 0.00
|l 1
|o 658.8 SHA/S
|p 85931
|r 2013-07-09
|s 2013-04-04
|v 495.00
|y BK
|