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Marketing research/
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi:
Excel,
2008.
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| Subjects: |
Table of Contents:
- Meaning and importance of marketing research--Marketing research process--Data collection methods--Measurement and scaling--Decision making tools--Design of questionnaire--Sampling--Data processing--Non-parametric statistics in research--Multivariate analysis--Report writing.