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130225b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9788174466167
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| 082 |
|
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|a 658.83
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| 100 |
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|a Reddy, P.Narayana
|
| 245 |
|
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|a Marketing research/
|c P. Narayana Reddy and G. V.R.K Acharyulu
|
| 260 |
|
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|b Excel,
|c 2008.
|a New Delhi:
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| 300 |
|
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|a viii,403p. :
|b ill.;
|c 24cm.
|
| 500 |
|
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|a Includes bibliographical references and index.
|
| 505 |
|
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|a Meaning and importance of marketing research--Marketing research process--Data collection methods--Measurement and scaling--Decision making tools--Design of questionnaire--Sampling--Data processing--Non-parametric statistics in research--Multivariate analysis--Report writing.
|
| 650 |
|
|
|a Marketing research
|v Management.
|
| 700 |
|
|
|a Acharyulu,G. V.R.K
|
| 942 |
|
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|c BK
|
| 999 |
|
|
|c 95798
|d 95798
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| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_830000000000000_RED_M
|7 0
|9 95715
|a UL
|b UL
|c ST1
|d 2011-10-14
|g 0.00
|l 3
|m 2
|o 658.83 RED/M
|p 85902
|r 2015-07-15
|s 2015-04-01
|v 295.00
|y BK
|