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Marketing models/
| Autore principale: | |
|---|---|
| Altri autori: | , |
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
New Delhi:
PHI,
2010.
|
| Soggetti: |
Sommario:
- Theory and models in marketing
- consumer behavior--organizational buying models
- price product--advertising--promotion--sales force--distribution--new product planning--strategy--decision support and implementation--mathematics for marketing modeks--objectives and utilities--aggregate market response models--model calibration--game theory concepts