טוען...
Marketing models/
| מחבר ראשי: | |
|---|---|
| מחברים אחרים: | , |
| פורמט: | Printed Book |
| שפה: | English |
| יצא לאור: |
New Delhi:
PHI,
2010.
|
| נושאים: |
תוכן הענינים:
- Theory and models in marketing
- consumer behavior--organizational buying models
- price product--advertising--promotion--sales force--distribution--new product planning--strategy--decision support and implementation--mathematics for marketing modeks--objectives and utilities--aggregate market response models--model calibration--game theory concepts