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Marketing models/
| Autor Principal: | |
|---|---|
| Outros autores: | , |
| Formato: | Printed Book |
| Idioma: | English |
| Publicado: |
New Delhi:
PHI,
2010.
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| Subjects: |
Table of Contents:
- Theory and models in marketing
- consumer behavior--organizational buying models
- price product--advertising--promotion--sales force--distribution--new product planning--strategy--decision support and implementation--mathematics for marketing modeks--objectives and utilities--aggregate market response models--model calibration--game theory concepts