Nalaganje...
Marketing models/
| Glavni avtor: | |
|---|---|
| Drugi avtorji: | , |
| Format: | Printed Book |
| Jezik: | English |
| Izdano: |
New Delhi:
PHI,
2010.
|
| Teme: |
Kazalo:
- Theory and models in marketing
- consumer behavior--organizational buying models
- price product--advertising--promotion--sales force--distribution--new product planning--strategy--decision support and implementation--mathematics for marketing modeks--objectives and utilities--aggregate market response models--model calibration--game theory concepts