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01023 a2200205 4500 |
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121205b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9788120314757
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| 082 |
|
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|a 658.8
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| 100 |
|
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|a Lilien, Gary L.
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| 245 |
|
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|a Marketing models/
|c Gary L. Lilien ,Philip Kotler and K. Sridhar Moorthy.
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| 260 |
|
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|b PHI,
|c 2010.
|a New Delhi:
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| 300 |
|
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|a xv,803p.:
|b ill.;
|c 24cm.
|
| 505 |
|
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|a Theory and models in marketing --consumer behavior--organizational buying models --price product--advertising--promotion--sales force--distribution--new product planning--strategy--decision support and implementation--mathematics for marketing modeks--objectives and utilities--aggregate market response models--model calibration--game theory concepts
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| 650 |
|
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|a Marketing management.
|
| 650 |
|
|
|a Advertising.
|
| 700 |
|
|
|a Kotler,Philip.
|
| 700 |
|
|
|a Moorthy, K.Sridhar.
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 95796
|d 95796
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_LIL_M
|7 0
|9 95713
|a UL
|b UL
|c ST1
|d 2011-10-14
|g 0.00
|l 0
|o 658.8 LIL/M
|p 85900
|r 2012-10-28
|v 450.00
|y BK
|