APA Edition Citation

Lilien, G. L., Kotler,Philip, & Moorthy, K. (2010). Marketing models. PHI.

Chicago Edition Citation

Lilien, Gary L., Kotler,Philip, and K.Sridhar Moorthy. Marketing Models. New Delhi: PHI, 2010.

MLA Edition Citation

Lilien, Gary L., et al. Marketing Models. PHI, 2010.

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