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Marketing management : a customer-oriented approach /
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage,
c2010.
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| Subjects: |
Table of Contents:
- The nature of marketing management
- Market analysis
- Scooping up success
- Data warehousing : majestic mountain ski resort
- Building a customer-oriented marketing department : the new boss
- Customer acquisition strategies and tactics : lenscrafters
- Pricing : that's how the cookie crumbles
- Advertising, alternative, and direct marketing : wild West rodeo
- Sales promotions.