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01465cam a2200277 a 4500 |
| 008 |
090529s2010 caua b 001 0 eng |
| 010 |
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|a 2009021715
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| 015 |
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|a GBA984632
|2 bnb
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| 016 |
7 |
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|a 015357399
|2 Uk
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| 020 |
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|a 9781412963121 (cloth)
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| 020 |
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|a 1412963125 (cloth)
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| 035 |
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|a (OCoLC)ocn351322211
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| 082 |
0 |
0 |
|a 658.8 CLO/M
|2 22
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| 100 |
1 |
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|a Clow, Kenneth E.
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| 245 |
1 |
0 |
|a Marketing management :
|b a customer-oriented approach /
|c Kenneth E. Clow, Donald Baack.
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| 260 |
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|a Thousand Oaks, Calif. :
|b Sage,
|c c2010.
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| 300 |
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|a xxviii, 537 p. :
|b col. ill. ;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
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| 650 |
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0 |
|a Marketing
|x Management.
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| 700 |
1 |
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|a Baack, Donald.
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| 942 |
|
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|c BK
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| 906 |
|
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
|
| 955 |
|
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|b xj13 2009-05-29
|i xj13 2009-05-29 telework
|a rd05 2009-05-29
|a xe09 2010-03-04 1 copy rec'd., to CIP ver.
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| 999 |
|
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|c 95794
|d 95794
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| 952 |
|
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|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_CLO_M
|7 0
|9 95711
|a UL
|b UL
|c REF
|d 2011-10-14
|g 0.00
|l 0
|o 658.8 CLO/M
|p 85898
|r 2012-10-28
|v 4624.52
|y REF
|