Clow, K. E., & Baack, D. (2010). Marketing management: A customer-oriented approach. Sage.
Chicago Edition CitationClow, Kenneth E., and Donald Baack. Marketing Management: A Customer-oriented Approach. Thousand Oaks, Calif.: Sage, 2010.
MLA Edition CitationClow, Kenneth E., and Donald Baack. Marketing Management: A Customer-oriented Approach. Sage, 2010.
Warning: These citations may not always be 100% accurate.