Marketing management: Text and cases/

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Bibliographic Details
Main Author: Kazmi, S .H. H
Format: Printed Book
Language:English
Published: New Delhi: Excel, 2007.
Subjects:
Management > Marketing
Management > Marketing > Case studies.
Table of Contents:
  • 1.Strategic market planning 2.Marketing implementation &control 3.Ethical and social issues in marketing 4.Marketing environment analysis 5.Information system &marketing research 6.Marketing communications 7.Advertising and sales promotion 8.Rural marketing

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