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Marketing management: Text and cases/

Bibliographic Details
Main Author: Kazmi, S .H. H
Format: Printed Book
Language:English
Published: New Delhi: Excel, 2007.
Subjects:
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100 |a Kazmi, S .H. H . 
245 |a Marketing management:  |b Text and cases/  |c S .H .H Kazmi 
260 |b Excel,  |c 2007.  |a New Delhi: 
300 |a xx,700p.:  |b ill.,  |c 28cm. 
500 |a Includes index. 
505 |a 1.Strategic market planning 2.Marketing implementation &control 3.Ethical and social issues in marketing 4.Marketing environment analysis 5.Information system &marketing research 6.Marketing communications 7.Advertising and sales promotion 8.Rural marketing 
650 |a Management  |v Marketing 
650 |a Management  |v Marketing  |x Case studies. 
942 |c BK 
999 |c 95793  |d 95793 
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