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Essentials of business research : a guide to doing your research project /
| Autor principal: | |
|---|---|
| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
Los Angeles :
Sage Publications,
2010.
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| Assuntos: | |
| Acesso em linha: | http://www.loc.gov/catdir/enhancements/fy1105/2010484395-d.html http://www.loc.gov/catdir/enhancements/fy1105/2010484395-t.html |
Sumário:
- Developing a research topic
- Conducting a literature review
- Addressing ethical issues
- Establishing a research design
- Primary data collection
- Using secondary data
- Sampling
- Analyzing quantitative data
- Analyzing qualitative data
- Writing up and presenting your research.