APA Edition Citation

Lipson, H. A., & Darling, J. R. (1971). Introduction to marketing: An administrative approach. John Wiley and Sons.

Chicago Edition Citation

Lipson, Harry A., and John R. Darling. Introduction to Marketing: An Administrative Approach. New York: John Wiley and Sons, 1971.

MLA Edition Citation

Lipson, Harry A., and John R. Darling. Introduction to Marketing: An Administrative Approach. John Wiley and Sons, 1971.