ロード中...
Cases in public relations management /
| 第一著者: | |
|---|---|
| フォーマット: | Printed Book |
| 言語: | English |
| 出版事項: |
New York :
Routledge/Taylor and Francis Group,
2010.
|
| 主題: |
目次:
- The purpose of public relations
- Proactive public relations
- The case method
- Ethics and the public interest
- Media relations
- Crisis communication
- Consumer relations
- Sports, entertainment, and travel
- Community relations
- Employee relations
- Governmental relations
- International public relations
- Financial relations
- Internships and early career.