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Cases in public relations management /
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
New York :
Routledge/Taylor and Francis Group,
2010.
|
| Soggetti: |
Sommario:
- The purpose of public relations
- Proactive public relations
- The case method
- Ethics and the public interest
- Media relations
- Crisis communication
- Consumer relations
- Sports, entertainment, and travel
- Community relations
- Employee relations
- Governmental relations
- International public relations
- Financial relations
- Internships and early career.