Cases in public relations management /

other_versions_link
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Swann, Patricia
التنسيق: Printed Book
اللغة:English
منشور في: New York : Routledge/Taylor and Francis Group, 2010.
الموضوعات:
Public relations > Management > Case studies.
جدول المحتويات:
  • The purpose of public relations
  • Proactive public relations
  • The case method
  • Ethics and the public interest
  • Media relations
  • Crisis communication
  • Consumer relations
  • Sports, entertainment, and travel
  • Community relations
  • Employee relations
  • Governmental relations
  • International public relations
  • Financial relations
  • Internships and early career.

مواد مشابهة