Cases in public relations management /

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Bibliographic Details
Main Author: Swann, Patricia
Format: Printed Book
Language:English
Published: New York : Routledge/Taylor and Francis Group, 2010.
Subjects:
Public relations > Management > Case studies.
Table of Contents:
  • The purpose of public relations
  • Proactive public relations
  • The case method
  • Ethics and the public interest
  • Media relations
  • Crisis communication
  • Consumer relations
  • Sports, entertainment, and travel
  • Community relations
  • Employee relations
  • Governmental relations
  • International public relations
  • Financial relations
  • Internships and early career.

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