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100326r20102008nyua b 001 0 eng |
| 010 |
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|a 2010012370
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| 020 |
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|a 9780415878920 (hbk)
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| 020 |
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|a 0415878926 (hbk)
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|a 9780415878937 (pbk.)
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|a 0415878934 (pbk.)
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|a 9780203851364 (ebk)
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| 020 |
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|a 0203851366 (ebk)
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|a (OCoLC)ocn466360761
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| 042 |
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|a pcc
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| 082 |
0 |
0 |
|a 659.2
|2 22
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| 100 |
1 |
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|a Swann, Patricia.
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| 245 |
1 |
0 |
|a Cases in public relations management /
|c Patricia Swann.
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| 260 |
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|a New York :
|b Routledge/Taylor and Francis Group,
|c 2010.
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| 300 |
|
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|a ix, 388 p. :
|b ill. ;
|c 25 cm.
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| 500 |
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|a Originally published: 2008.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
|
| 650 |
|
0 |
|a Public relations
|x Management
|v Case studies.
|
| 942 |
|
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|c BK
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| 906 |
|
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
|
| 955 |
|
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|b xj07 2010-03-26
|i xj07 2010-03-26 to Dewey
|a xe14 2011-03-25 1 copy rec'd., to CIP ver.
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| 999 |
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|c 59948
|d 59948
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| 952 |
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|0 0
|1 0
|4 0
|6 659_200000000000000_SWA_C
|7 0
|9 59925
|a UL
|b UL
|c ST1
|d 2012-10-27
|l 0
|o 659.2 SWA/C
|p 87332
|r 2012-10-27
|y BK
|