Advertising and promotion : in integrated marketing communications /

Bibliografske podrobnosti
Glavni avtor: Hackley, Christopher E.
Format: Printed Book
Jezik:English
Izdano: Los Angeles : Sage Publications, c2010.
Izdaja:2nd ed.
Teme:
Advertising.
Advertising > Social aspects.
Sales promotion.
Advertising > Brand name products.

University of Calicut

Podrobnosti zaloge University of Calicut
Signatura: 659.1 HAC/A
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