Advertising and promotion : in integrated marketing communications /

Sonraí Bibleagrafaíochta
Príomhúdar: Hackley, Christopher E.
Formáid: Printed Book
Teanga:English
Foilsithe: Los Angeles : Sage Publications, c2010.
Eagrán:2nd ed.
Ábhair:
Advertising.
Advertising > Social aspects.
Sales promotion.
Advertising > Brand name products.

University of Calicut

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