Advertising and promotion : in integrated marketing communications /

Bibliografiske detaljer
Hovedforfatter: Hackley, Christopher E.
Format: Printed Book
Sprog:English
Udgivet: Los Angeles : Sage Publications, c2010.
Udgivelse:2nd ed.
Fag:
Advertising.
Advertising > Social aspects.
Sales promotion.
Advertising > Brand name products.

University of Calicut

Detaljer om beholdninger fra University of Calicut
Klassifikationsnummer: 659.1 HAC/A
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