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| LEADER |
01010cam a22002654a 4500 |
| 008 |
090719s2010 caua b 001 0 eng |
| 010 |
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|a 2009932899
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| 020 |
|
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|a 9781849201452 (alk. paper)
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| 020 |
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|a 9781849201469 (pbk. : alk. paper)
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| 082 |
0 |
0 |
|a 659.1
|2 22
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| 100 |
1 |
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|a Hackley, Christopher E.
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| 245 |
1 |
0 |
|a Advertising and promotion :
|b in integrated marketing communications /
|c Chris Hackley.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Los Angeles :
|b Sage Publications,
|c c2010.
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| 300 |
|
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|a xvii, 333 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. [311]-322) and index.
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| 650 |
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0 |
|a Advertising.
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| 650 |
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0 |
|a Advertising
|x Social aspects.
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| 650 |
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0 |
|a Sales promotion.
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| 650 |
|
0 |
|a Advertising
|x Brand name products.
|
| 942 |
|
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|c BK
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| 906 |
|
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|a 7
|b cbc
|c orignew
|d 2
|e epcn
|f 20
|g y-gencatlg
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| 955 |
|
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|a pc17 2009-07-19
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| 999 |
|
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|c 59947
|d 59947
|
| 952 |
|
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|0 0
|1 0
|4 0
|6 659_100000000000000_HAC_A
|7 0
|9 59924
|a UL
|b UL
|c ST1
|d 2012-10-27
|l 5
|m 1
|o 659.1 HAC/A
|p 87330
|r 2016-03-08
|s 2016-02-18
|y BK
|