Advertising and promotion : in integrated marketing communications /

Sonraí Bibleagrafaíochta
Príomhúdar: Hackley, Christopher E.
Formáid: Printed Book
Teanga:English
Foilsithe: Los Angeles : Sage Publications, c2010.
Eagrán:2nd ed.
Ábhair:
Advertising.
Advertising > Social aspects.
Sales promotion.
Advertising > Brand name products.
Cur Síos
Cur Síos Fisiciúil:xvii, 333 p. : ill. ; 24 cm.
Bibleagrafaíocht:Includes bibliographical references (p. [311]-322) and index.
ISBN:9781849201452 (alk. paper)
9781849201469 (pbk. : alk. paper)

Míreanna Comhchosúla