Advertising and promotion : in integrated marketing communications /

Bibliographic Details
Main Author: Hackley, Christopher E.
Format: Printed Book
Language:English
Published: Los Angeles : Sage Publications, c2010.
Edition:2nd ed.
Subjects:
Advertising.
Advertising > Social aspects.
Sales promotion.
Advertising > Brand name products.
Description
Physical Description:xvii, 333 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. [311]-322) and index.
ISBN:9781849201452 (alk. paper)
9781849201469 (pbk. : alk. paper)

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