Cita APA

Hackley, C. E. (2010). Advertising and promotion: In integrated marketing communications (2nd ed.). Sage Publications.

Chicago Edition Citation

Hackley, Christopher E. Advertising and Promotion: In Integrated Marketing Communications. 2nd ed. Los Angeles: Sage Publications, 2010.

Cita MLA

Hackley, Christopher E. Advertising and Promotion: In Integrated Marketing Communications. 2nd ed. Sage Publications, 2010.