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Strategic Management : text and cases /
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
PHI Learning,
2009.
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| Subjects: |
Table of Contents:
- CONTENTS:Strategic planning--Strategic analysis-- Choosing strategic options--Strategic Thinking--Significance of context--Significance of content--Strategic responses of organizations to changing environment--Functional strategies--Strategic leadership--Use of balanced scorecard in strategic management--Constructing strategy map--The mobil story: a case study.