APA Edition Citation

Sissors, J. Z., & Roger, B. R. (2010). Advertising media planning (7th ed.). Tata McGraw-Hill.

Chicago Edition Citation

Sissors, Jack Z., and B. Raron Roger. Advertising Media Planning. 7th ed. New Delhi: Tata McGraw-Hill, 2010.

MLA Edition Citation

Sissors, Jack Z., and B. Raron Roger. Advertising Media Planning. 7th ed. Tata McGraw-Hill, 2010.