লোডিং...
Marketing of hospitality and tourism services /
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | Printed Book |
| ভাষা: | English |
| প্রকাশিত: |
New Delhi :
Tata McGraw-Hill,
2010.
|
| বিষয়গুলি: |
সূচিপত্রের সারণি:
- CONTENTS: 1.Hospitality marketing mix 2.Product/service mix 3.Price mix 4.Promotion mix 5.Place mix 6.People mix 7.Process mix 8.Physical evidence mix 9. Market segmentation 10.Marketing research 11.Consumer behaviour in hotel industry 12.Marketing enviro