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|a 338.4791
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| 100 |
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|a Prasanna Kumar
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| 245 |
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|a Marketing of hospitality and tourism services /
|c Prasanna Kumar
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|a New Delhi :
|b Tata McGraw-Hill,
|c 2010.
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| 300 |
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|a 349 p.
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| 505 |
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|a CONTENTS: 1.Hospitality marketing mix 2.Product/service mix 3.Price mix 4.Promotion mix 5.Place mix 6.People mix 7.Process mix 8.Physical evidence mix 9. Market segmentation 10.Marketing research 11.Consumer behaviour in hotel industry 12.Marketing enviro
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| 653 |
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|a Hospitality Marketing
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| 653 |
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|a Tourism Industry
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| 942 |
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|c BK
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| 999 |
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|c 59089
|d 59089
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| 952 |
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|a UL
|b UL
|c ST1
|d 2012-10-27
|l 0
|o 338.4791 PRA/M
|p 84919
|r 2012-10-27
|w 2012-10-27
|y BK
|