تحميل...
Advertising and sales promotion /
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | Printed Book |
| اللغة: | English |
| منشور في: |
New Delhi :
Excel,
2007.
|
| الطبعة: | 2nd. ed. |
جدول المحتويات:
- 1.Advertising classification, functions and benefits 2.Economic , social and ethics issues 3Client and advertising agency 4.Marketing communication 5.planning an advertising compaign 6.Sales promotion objectives and budget allocation