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Stratergic management and business policy /
Tác giả chính: | |
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Định dạng: | Printed Book |
Ngôn ngữ: | English |
Được phát hành: |
New Delhi :
Tata McGraw-Hill,
2008.
|
Phiên bản: | 3rd. ed. |
Mục lục:
- 1) introduction to strategic management and business policy 2) hierarchy of strategic intent 3) environmental appraisal 4)organisational appraisal 5) corporate-level strategies 6)business level strategies 7) strategic analysis and choice 8) activating str