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Services marketing : text and cases /

Bibliografski detalji
Glavni autor: Verma, Harsh V.
Format: Printed Book
Jezik:English
Izdano: New Delhi : Pearson Education, 2008.
Teme:
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100 |a Verma, Harsh V. 
245 |a Services marketing :  |b text and cases /  |c Harsh V. Verma 
260 |a New Delhi :  |b Pearson Education,  |c 2008. 
300 |a 470 p. 
505 |a 1. Field of service 2. Nature of service 3. service customer behaviour 4. service vision and strategy 5. Customer relationships 
650 |x Marketing. 
942 |c BK 
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