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Marketing sense: a practitioner's approach to marketing /
| Autor principal: | |
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| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
New Delhi :
Excel Books,
2006.
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| Assuntos: |
Sumário:
- 1) basic concepts of marketing 2) delivering customer value and satisfaction 3) environment of marketing 4) consumer buying behaviour 5) competitor analysis 6) developing market oriented strategies 7) segmenting, targetting and positioning 8) managing the