Učitavanje...
Marketing sense: a practitioner's approach to marketing /
| Glavni autor: | |
|---|---|
| Format: | Printed Book |
| Jezik: | English |
| Izdano: |
New Delhi :
Excel Books,
2006.
|
| Teme: |
Sadržaj:
- 1) basic concepts of marketing 2) delivering customer value and satisfaction 3) environment of marketing 4) consumer buying behaviour 5) competitor analysis 6) developing market oriented strategies 7) segmenting, targetting and positioning 8) managing the