טוען...
Marketing sense: a practitioner's approach to marketing /
| מחבר ראשי: | |
|---|---|
| פורמט: | Printed Book |
| שפה: | English |
| יצא לאור: |
New Delhi :
Excel Books,
2006.
|
| נושאים: |
תוכן הענינים:
- 1) basic concepts of marketing 2) delivering customer value and satisfaction 3) environment of marketing 4) consumer buying behaviour 5) competitor analysis 6) developing market oriented strategies 7) segmenting, targetting and positioning 8) managing the