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Marketing sense: a practitioner's approach to marketing /
| Auteur principal: | |
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| Format: | Printed Book |
| Langue: | English |
| Publié: |
New Delhi :
Excel Books,
2006.
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| Sujets: |
Table des matières:
- 1) basic concepts of marketing 2) delivering customer value and satisfaction 3) environment of marketing 4) consumer buying behaviour 5) competitor analysis 6) developing market oriented strategies 7) segmenting, targetting and positioning 8) managing the