Lataa...

Marketing sense: a practitioner's approach to marketing /

Bibliografiset tiedot
Päätekijä: Datta, Saroj
Aineistotyyppi: Printed Book
Kieli:English
Julkaistu: New Delhi : Excel Books, 2006.
Aiheet:
Sisällysluettelo:
  • 1) basic concepts of marketing 2) delivering customer value and satisfaction 3) environment of marketing 4) consumer buying behaviour 5) competitor analysis 6) developing market oriented strategies 7) segmenting, targetting and positioning 8) managing the