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Marketing sense: a practitioner's approach to marketing /
| Hlavní autor: | |
|---|---|
| Médium: | Printed Book |
| Jazyk: | English |
| Vydáno: |
New Delhi :
Excel Books,
2006.
|
| Témata: |
Obsah:
- 1) basic concepts of marketing 2) delivering customer value and satisfaction 3) environment of marketing 4) consumer buying behaviour 5) competitor analysis 6) developing market oriented strategies 7) segmenting, targetting and positioning 8) managing the