تحميل...
Marketing sense: a practitioner's approach to marketing /
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Printed Book |
| اللغة: | English |
| منشور في: |
New Delhi :
Excel Books,
2006.
|
| الموضوعات: |
جدول المحتويات:
- 1) basic concepts of marketing 2) delivering customer value and satisfaction 3) environment of marketing 4) consumer buying behaviour 5) competitor analysis 6) developing market oriented strategies 7) segmenting, targetting and positioning 8) managing the