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Marketing sense: a practitioner's approach to marketing /
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Excel Books,
2006.
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| Subjects: |
Table of Contents:
- 1) basic concepts of marketing 2) delivering customer value and satisfaction 3) environment of marketing 4) consumer buying behaviour 5) competitor analysis 6) developing market oriented strategies 7) segmenting, targetting and positioning 8) managing the