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| LEADER |
00816nam a2200169Ia 4500 |
| 008 |
150624b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9788174464336
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| 082 |
|
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|a 658.8
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| 100 |
|
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|a Datta, Saroj
|
| 245 |
|
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|a Marketing sense:
|b a practitioner's approach to marketing /
|c Saroj Datta
|
| 260 |
|
|
|a New Delhi :
|b Excel Books,
|c 2006.
|
| 300 |
|
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|a 261 p.
|
| 505 |
|
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|a 1) basic concepts of marketing 2) delivering customer value and satisfaction 3) environment of marketing 4) consumer buying behaviour 5) competitor analysis 6) developing market oriented strategies 7) segmenting, targetting and positioning 8) managing the
|
| 650 |
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|x Marketing.
|
| 942 |
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|c BK
|
| 999 |
|
|
|c 57900
|d 57900
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_DAT_M
|7 0
|9 57878
|a UL
|b UL
|c ST1
|d 2012-10-27
|l 1
|o 658.8 DAT/M
|p 83346
|r 2016-12-13
|s 2016-02-16
|w 2012-10-27
|y BK
|