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Marketing research /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Excel Books,
2006.
|
Table of Contents:
- 1) marketing research 2) research design 3) value of information in decision-making 4) marketing information system and marketing research 5) attitude measurement and scaling 6) primary method of data collection 7) sample and sampling distribution 8) test